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	<title>charger / changer : blog &#187; Marketing</title>
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		<title>從成功品牌Red Bull來談談參與式設計與行銷</title>
		<link>http://idbi.us/lexblog/2010/06/10/red-bull-and-participatory-design-and-marketing/</link>
		<comments>http://idbi.us/lexblog/2010/06/10/red-bull-and-participatory-design-and-marketing/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 23:27:15 +0000</pubDate>
		<dc:creator>lexwuang</dc:creator>
				<category><![CDATA[Brand & Innovation]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Participatory Design]]></category>

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		<description><![CDATA[近來，知名國際能量飲料Red Bull的許多行銷活動引起了我的興趣 ─ 雖然我在荷蘭留學時，好動會玩又很認真工作的房東先生常在跑趴前買來喝，我自己也常喝，不過倒是沒什麼注意到Red Bull的行銷活動。 一個機緣之下開始Google了Red Bull全球的許多活動，除了許多主打極限運動的活動令人熱血滿溢、也非常符合形象以外，為他們竟然在2004年起就擁有F1車隊而驚嘆 (超級後知後覺，很多年沒看F1賽事倒是真的)，賣飲料賣到有車隊真強呀(誤)。 Pic.Red Bull Air Race from SILVER GALLANT RUNS 來自BRANDREPUBLIC的報導，Red Bull從2008年開始，便成為第一個在Playstation®Home內提供內容的品牌，報導中一句話引起了我的認同 John Beasley, brand marketing manager for Red Bull UK said Home represents an opportunity for brands to create &#8220;memorable and rich content&#8221;. &#8230; <a href="http://idbi.us/lexblog/2010/06/10/red-bull-and-participatory-design-and-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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